Mar 24
19
Google’s John Mueller said that if your website is www.domain.com and then you decide to canonicalize it to the non-www, so it goes to domain.com from www.domain.com – that change would not have a big impact on your rankings. He wrote on Reddit, “This won’t cause problems with search visibility / rankings / indexing: when the canonical URL switches, it just switches.”
Here is the original post:
Google: Canonicalizing From WWW to Non-WWW Won’t Impact Your Search Rankings